Lucy · AI social media management
Lucy Social
Lucy Social runs the parts of a social media presence that are repetitive but non-negotiable: turning ideas into on-brand posts, publishing them on schedule across platforms, and keeping up with replies. A small team sets the direction; Lucy handles the daily execution.
Small businesses and creators who want a consistent social presence without hiring a full-time social team.
The problem
Consistency is the actual job, and it's the first thing to slip
Posting well once is easy. Posting well every day, on every platform, while also replying to comments and DMs, is what actually grows an audience — and it's exactly the part that gets skipped when a business gets busy. Most tools schedule posts; they don't keep the presence itself alive.
How it works
How a post moves through Lucy Social
Our approach
The decisions behind Lucy Social
Content, not just a calendar
Lucy drafts the post, not just the send time — working from your brand's voice and past content rather than starting from a blank box every time.
One workspace, every platform
Connect the accounts once; publishing and reporting run centrally instead of per-platform, so the operational overhead doesn't scale with how many networks you're on.
Engagement is part of the job, not an afterthought
Replying to customers is treated as core to the product, not a bolt-on — because an unanswered comment or DM is a real cost to a small business, not a minor inconvenience.
Access and spend are metered per organisation
Multi-tenant from the ground up, with row-level security on every table and AI usage metered per organisation per month — so usage stays visible and bounded rather than open-ended.
What it does
Capabilities
- Drafts on-brand content, not just a posting calendar
- Publishes across platforms from one connected workspace
- Replies to customer comments and DMs as a core feature
- OAuth tokens encrypted at rest; AI usage metered per organisation
Under the hood
How it's built
- Next.js 16 (App Router) · React 19 · TypeScript
- Supabase Postgres + Prisma, row-level security on every table
- Stripe billing · Claude / OpenAI provider-routed AI